The Marketing Odyssey from Atoms and Bricks to Pixels and Bits

The Tri-Zone Map that’s Hiding in Plain Sight

When physical locality arrives on a digital platform, what does prominence look like—where trust and convenience must travel from cloud to screen.

In the highly competitive markets of Southern California, including Los Angeles, Orange County, and San Diego, dealerships are judged by their proximity to a shopper's "near me" keywords and the geolocation of their device.

This is the reality of physical locations in a digital world. For local customers, your presence represents trust and convenience. However, in the digital space, geographic nuances are often lost or oversimplified by agencies drawing a 15-mile radius around a dealership's location.

Consider this: your store is the epicenter of three distinct zones, each with a varying level of prominence that can be leveraged to your competitive advantage.

#1 | The Core Zone |
Where your dealership is the local hero

#2 | The Contested Zone |
Where you're an easy pick from the natural shortlist

#3 | The Reach Zone |
Where it takes extra effort to shape the shortlist towards your favor

These zones are dynamic and can be influenced with strategic planning. There's a digital competition for the attention of active shoppers. By bolstering your gravitational attraction factor, you can pull them in. The key is to radiate prominence, as the shortlist decision is always up for grabs, and rewards go to the winner who is seen. Playing the table stakes is essential to getting to the high stakes.