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      <image:title>COCO|network Blog - How has the mobile phone replaced the “First Hello?” - Think of all the “local shoppers” checking out your store online—before they ever talk to you…</image:title>
      <image:caption>It’s a very real—and very virtual—phenomenon. How has your marketing agency adjusted their “leadgen strategy” to reflect this shift? Hmmm…?  Or, maybe the better questions are: Why should they? Are they the ones losing out on the sale?</image:caption>
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      <image:title>COCO|network Blog - Leads Aren’t Delivered by Stork! - The plain truth?</image:title>
      <image:caption>Leads are earned. They emerge from your presence, from the brand you represent, and from the geography surrounding your store. That fact carries a ton of significance. It’s time to start measuring efforts and effectiveness in terms of lead counts and the ensuing transactions.</image:caption>
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      <image:title>COCO|network Blog - The Marketing Odyssey from Atoms and Bricks to Pixels and Bits - The Tri-Zone Map that’s Hiding in Plain Sight</image:title>
      <image:caption>When physical locality arrives on a digital platform, what does prominence look like—where trust and convenience must travel from cloud to screen. In the highly competitive markets of Southern California, including Los Angeles, Orange County, and San Diego, dealerships are judged by their proximity to a shopper's "near me" keywords and the geolocation of their device. This is the reality of physical locations in a digital world. For local customers, your presence represents trust and convenience. However, in the digital space, geographic nuances are often lost or oversimplified by agencies drawing a 15-mile radius around a dealership's location.</image:caption>
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