Leads are earned. They emerge from your presence, from the brand you represent, and from the geography surrounding your store. That fact carries a ton of significance. It’s time to start measuring these efforts and effectiveness in terms of lead counts and the ensuing transactions.

In the highly competitive markets of Southern California, including Los Angeles, Orange County, and San Diego, dealerships are judged by their proximity to a shopper's "near me" preferences. This is the reality of physical locations in a digital world. For local customers, your presence represents trust and convenience. However, in the digital space, geographic nuances are often lost or oversimplified by agencies drawing a 15-mile radius around a dealership's location